Department of Marketing and E-Commerce

Department of Marketing and E-Commerce
The advent of the Internet has changed our entire world, with marketing, e-commerce, and social media becoming critical to business growth and spread, and digital marketing has changed the nature of modern business, combining marketing strategy with Internet technology. Develop your skills with us in this program and learn about the basics of online marketing, where this program provides you with a strong basis for exploring and studying digital marketing, which is an ever-evolving area, you will learn with us how to measure effectiveness in promoting electronic transformation, and how to move the customer from being a passive internet browser to an interactive user of the broker.

Program themes:
- E-commerce and digital business
- E-commerce strategy
- Digital marketing
- Digital advertising
- Packing marketing
- Promotion and purchase: measuring effectiveness
- Online marketing communications
- Consumer understanding
- Customer Relations Management
- How to choose the right platform to do your business electronically

how can we help you?

Looking for higher education, at the postgraduate level (Master's, Professional Doctorate) ?